We are gym-addicts just like you.

Over the years, we became fascinated (and obsessed!) with the fact that the vast majority of gym-goers show up everyday with just a water bottle in-hand. Contrast this with seasoned, goal-driven lifters who incorporate an assortment of accessories like straps, grips, belts, wraps, and sleeves into their lifting programs to improve the quality and output of their workouts, and to mitigate injuries.

This got us thinking about gym culture and how it has - unfortunately - evolved with a blind-spot. As lifters, we invest heavily into our nutrition, supplementation, sleep, and memberships; yet, most of us don't invest into the quality of the actual workout where 1-2 hours of gruelling focus and energy is spent.

When you're training, every rep counts! To us, the right training gear is just as important as a post-workout shake.

Our mission is to design quality gear that is crafted deliberately and fit-for-purpose so that everyone who takes a chance on our products sees its value from the very first workout.